In addition, China is now the largest Internet market in the world with more than 800 million Internet users it has a penetration rate of 64% of the population. It is alongside the growth of the unique Chinese web that e-commerce is expanding exponentially.
WHY IS E-COMMERCE SO POPULAR IN CHINA?
E-commerce is so popular in China because it’s significantly easier for a lot of Chinese consumers to shop online rather than offline. In fact, if they live in small, third-tier cities they can have online access to different kind of products they couldn’t find before.
They can also compare prices online with product and cost comparison one of the most powerful buying triggers for Chinese consumers.
They can escape crowded malls and receive their products much faster than in the West due to an incredibly advanced and extensive delivery infrastructure.
China E-commerce platforms are also growing more developed, user friendly and embracing digital payments for the consumer’s ease and convenience.
WHICH PLATFORMS CAN YOU UTILIZE IN CHINA?
If you’re looking to sell your products on the B2C market, here is the market share figures for the most successful e-commerce platforms in China. Tmall & JD are very powerful and can’t be avoided if you’re looking to sell products to Chinese consumers.
If you’re trying to sell in B2B, then you can’t escape Alibaba which is still dominating China’s B2B market in terms of revenue with a 44.13% of market share, followed by HC360 (4.86%) and Global Sources (4.69%).
OUR SERVICES AS AN AGENCY SPECIALIZED IN E-COMMERCE:
Every company looking to enter the Chinese e-commerce market needs to adapt it’s strategy and needs local partners. More than just a simple services provider, we’ll be your guide in the complex maze that is the Chinese E-Commerce market to help you reach your goals.
Here is how we’ll proceed:
Market analysis: We’ll analyze the market, your competitors and be able to identify the growth opportunities in your industry as well as the challenges.
Then by studying the shopping behavior of your target, we can establish a strategy in order to reach your goals.
Here is the sales funnel for the e-commerce transaction in China:
It’s crucial to understand this model and be able to adapt it to your company is to succeed in the Chinese e-commerce market.
E-commerce Consulting: We’ll be able to give you advice on which platforms are most suitable for your project and create a custom made, multi-channel strategy.
Design Strategy: Once the most appropriate platforms have been selected, we’ll set up and design your e-commerce website and drive qualified traffic through intelligent ad placement.
Marketing and Promotion: Our focus is to promote your e-commerce business with your target closely in mind. To sell, you need to be visible & reputable. In order to achieve this we can use digital tools including; Baidu SEO and SEM, E-PR, Media Buying (DSP) & Community Management. Then, we’ll manage the campaign and assure it’s optimisation & success.
We will make sure that your e-commercewebsite will be profitable, we’re an ROI-focused agency. The solution is to attract and also re-target the most qualified traffic in order to increase conversion rates.
We’ve already worked on a host of e-commerce projects and know how to effectively promote your e-commerce business in China by engaging with the latest digital tools & cutting edge strategy.
If you’re interested in being part of the Chinese market and want to reach your Chinese target you need to adopt the most intelligent strategy.
Our dedicated team can offer an e-commerce plan for China’s Online Marketplace that will be adapted to your products and target. Don’t hesitate to contact us for more information.